Select Design Work
Graphic Design / Art Direction / Branding / Books / Layout / Titles / Posters / Objects / Print Production
2011 - 2024
National Geographic Society
Film Posters
Design & Art Direction
RED x the berrics:
REDirect Skate
Skate Decks Awards
Gifts for each contestant in the annual RED Digital Cinema REDirect film competition. Each deck was designed to represent the aesthetic of each filmmaker's skate video in the REDirect Skate competition.
Art Direction: Justin Lascelle
Design: Tyler Dinley (4 of 12) + Gallery at RED HQ
RED Twenty Fourteen
BRAND/EDITORIAL BOOK
Brand and editorial coffee-table book designed for RED Digital Cinema to recap the 2014 year. As RED's first brand book, part of the strategy was to subtly showcase the camera's stills capabilities in print.
144 pages, 4-color offset, custom-texture cover, custom print-treatments, perfect-bound.
Services
Art Direction, Design, Production, Edit
Creative Director: Justin Lascelle
RED Field Guide
(UNPUBLISHED Concept)
Cover design concepts for unpublished product/brand handbook.
Design was inspired by old U.S. military field manuals and survival guides.
RULES OF ENGAGEMENT
TEXTBOOK: Cinematography & Photography
Textbook authored by Sean McHugh of RED Digital cinema, covering principles and best practices for digital cinematography and photography. Features 220 pages of articles and shooting advice, and more than 200 contextual images and diagrams.
200 pages, saddle-stitched, hard-bound. Cover coated in dry-erase material.
Available for purchase through www.red.com
Services
Design, Production, Photo and Copy Edit.
Art Direction: Justin Lascelle
Photography: Cleigh Reed, Jay Teegardin
Author: Sean McHugh
RED SURVIVAL GUIDE
RED Camera Build & Shooting Guide
An introductory guide to shooting on and configuring RED cameras. The book was initially produced as a tool for RED's account managers and brand ambassadors, but was later released and provided for customers / shooters new to the RED family of cameras and equipment.
Services
Direction, Design, Strategy, Production, Copy
Photography: Cleigh Reed
Additional Art Direction: Matthew Allen
NORDIN CRAFT
BRAND Identity
Brand design for boutique contractor specializing in custom stone, tile, cement, and wood work for commercial and residential projects.
Services
Branding, Design, Photography, Website
2011 LONG BEACH MARATHON BREW
BEER LABEL
Beer made in limited quantities as a celebratory gift for participants in the 2011 Long Beach Marathon.
Beer brewed by Eric McLaughlin in Long Beach, CA.
Eric is the Co-owner and Head Brewer at Liberation Brewing.
Services
Direction, Design
WORK IN SKATEBOARDING
EDITORIAL DESIGN
Work in Skateboarding is a blog that focuses on stories and interviews with people within the skateboard and action sports industry.
Services
Design
